Protecting Yourself from SEO Guarantee
If you have been contemplating using a marketing expert to help boost your traffic on your website, then this is something you need to read.
There are many marketing agencies out there that are there to help you get the word out on your website and are there to help you with getting your website some major play on the search engines and most of them are legitimate agencies. What you need to be aware of are the ones who are not.
One of the agencies you should stay away from are the ones that promise to guarantee high rankings on the search engines. There are a couple of reasons why no agency can make that guarantee and have it be legitimate. The first reason this cannot happen is because the marketing agencies cannot control the search engines. Search engines will rank your site whatever way they see fit. Secondly, there are so many businesses and companies out there that may already be doing what you are doing and naturally, because of the way that search engines rank sites, it would be hard to outrank a site that has been around for a long time.
There are, however, good marketing agencies and they will tell you to steer clear of the ones who make this guarantee. And these good agencies will make their own guarantees and these guarantees are to make sure that they will use the best methods and practices that they know are very effective or at least have been in the past to help improve your rankings. In short, a good firm will not guarantee future performance based on the past results.
Additionally, a good marketing agency or firm will try to boost your rankings based on the type of ecommerce that you have and they will use very few keywords that have proven to help in rankings instead of watching trends and constantly changing these terms to get incremental ranking points. Obviously, over time this will change due to the way that people search for things in particular, the verbiage might change and with it, any company that is worth their weight will change their practices with the changing of SEO.
Currently, in the business of e-marketing, there is no certification standard for business and maybe, once these bad practices are more noticed, there will be an implementation of something along those lines where they have to prove that their business has the integrity of the best practices so that you do not have to worry about whether or not you have found a good SEO firm. In the meantime, make sure you just stay away from companies that guarantee high site SEO rankings.