On page search engine optimisation
Search engine spiders, also referred to as robots, will spiders your web page and follows all the links on a web page that it traces. This process is called website crawling. By changing your website architecture, you can use the spider's ability to crawl to increase your website indexing.
In order to exploit search engine robots, you have to make your links available for the robots to find. If your website contains more flash and graphic contents, the number of links available for search engine robots will be reduced. Moreover, with dynamic pages such as PHP and ASP, spiders cannot see the associated links. Frames and javascript menus also hide links from search engine robots. There are tools that help you see your website just as it is seen by search engine robots. Using these tools, you can identify what changes can be made in your website.
Newcomers become overly enthusiastic imagining their website appearing in the first few pages of search engine results. As a result, they lead themselves into SEO tunnels and forget about human visitors. Whenever you optimize your website for search engine, don't ignore the quality of website available to your website users. Unless the traffic is turned into sales, Your conversion rate will be affected badly if you optimize your website just for search engines without considering usability of the website for the end-user.
Title tag <title> your site title </title>
Majority of the search engines including Google emphasize more on title tag. This tag is used to give a title for your webpage. In SEO terms, title tag has much more meaning. Your title tag should contain at least two of your main key phrases. The keywords must be placed close to the title tag even before the business name.
Search engine optimization should be applied to all the webpages in your website. Search engine will index all webpages in a website and hence, it is advisable to add many webpages to a website. The keywords targeted by any webpage should not be more than three. This ensures that your webpage is recognized for certain keywords. In case you add more keywords to a single webpage, you will find it harder to get optimum results.
Meta description tag <META NAME="Description" CONTENT="Your website descriptive goes here.">
Meta tag is a description tag, using this you can provide a summary of your website to your readers. These tags are ignored by some search engine robots. However, you can include keywords in meta tag to increase the occurrence of key phrases in your webpage.
Meta keyword tag <META NAME="KEYWORDS" CONTENT="your keywords, go here ">
Meta keyword tag was initially used by search engine robots to identify relevancy of the webpage. As this tag was abused by webmasters, search engines started ignoring meta keyword tag. You don't have to include anything other than the key phrases you have included in the title tag within meta keyword tag.
Copying text
Repetition of keyword phrases in your webpage text is crucial for on-page search engine optimisation. Keyword phrases that you have mentioned in the title and meta tags must be included in the webpage content. You can repeat the key phrases many times, but that should not affect the flow of webpage contents. If you forcibly include keyword phrases, your text will not sound natural and this affects user experience on your website.
There are other places on your webpage where you have to include keywords. You have to include key phrases at appropriate places and inform the search engines indirectly about the relevance of contents in your website.
- Heading tags from h1 to h7 are normally used in every webpage to emphasize on key points. Include your key phrases in these heading tags to get search engine attention. Formatting tags such as strong, bold and italics must also be used around key phrases.
- Main page should contain keywords at appropriate places.
- If you use images in your website, make sure that you include img alt tags to include keyword phrases. Alt tag is used along with image tag to inform the visitors about the image when the website is used in non-compatible browsers. Using keyword rich alt tags is an essential tip for on-page SEO.
- File names and folders used in your website are also crawled by search engine robots. Using keyword rich folder names and file names will greatly help search engines to index your website for those specific keywords.
While you can exploit HTMP tags to include your keywords, make sure that you don't stuff the tags with keywords. Your site may be blacklisted if the search engine robots find undesirable keyword stuffing.
If you would like any information on how we can help your website with on page Seo, please contact us with your query, please remember to add your website address and the keyword you are aiming to rank.